Our Philosophy
Creating Moments That Last Forever
We were founded with a single purpose — to create the most brilliant and beautiful diamonds in the world.
This singular pursuit of light has made us pioneers in the diamond industry. We have become known as "masters of light" because of the spectacular brilliance we are able to achieve through working with the finest diamond cutters in the world. From our founding to the present, we have been committed to combining groundbreaking optical design with a mastery of diamond-cutting in order to produce diamonds with superlative optical performance.
Our journey to achieving optical brilliance led our founder David S. — a third generation jeweler — to design and patent the famed Solasfera Round Brilliant Cut diamond cut. The 91-facet Solasfera remains so difficult to cut that only a handful of master cutters around the world are qualified to produce these exceptional and coveted diamonds. David S Diamonds is today one of the leading global retailers of Solasfera diamonds.
Our mission as a company is to provide transparency, integrity, and professional-level education to every one of our customers. We firmly believe that it is not only possible to produce a consistent level of excellence in our fine pieces but that the road to achieving this, though ambitious, is comprehensible to even the most novice of diamond buyers.
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At David S., we are inspired to craft diamonds of extraordinary, unmatched beauty and brilliance — because we have witnessed firsthand the pure, childlike joy they bring. It’s the kind of spontaneous, heartfelt giggle of laughter that bursts forth, just as it did in childhood when a beloved toy was unexpectedly revealed as a gift. To recapture that innocent delight — day after day — is, for us, absolutely priceless.
Principles of Light
Transparency
We do not believe in salesmanship, but instead encourage our clients to take their time, to do extensive research, and to explore thorough comparisons before making a rational purchase. We stand by the exceptional quality of our diamonds, and use clear GIA and GemEx light performance analysis certifications and documented optical measurements rather than salesmanship to convey the brilliance of our gemstones.
Brilliance
We are steadfastly committed to creating diamonds with extraordinary optical brilliance. Our uncompromising approach includes sacrificing carat weight in favor of brilliant optical performance when we cut and polish diamonds. The pursuit of light is at the very core of the David S Diamonds philosophy.
Ethical Clarity
We believe diamonds can create joy and inspiration only when they are ethically sourced and crafted. We use only certified conflict-free diamonds, and hold our elite diamond cutters to high standards of ethical practice and employment. We encourage our customers to buy diamonds responsibly and carefully, honoring their means and preserving the loving spirit of their purchase.
The Brilliance Behind Solasfera Diamonds
David S. is a pioneer in the diamond industry. A third-generation jeweler, he has dedicated his life to the study and design of brilliant diamonds. David holds an engineering degree from Columbia University, and is also an alumnus of Harvard Business School and the Gemological Institute of America.
David's mastery of advanced optical and materials engineering, coupled with a lifetime's experience as a renowned jeweler, led him to pioneer new optical designs and groundbreaking ways of cutting diamonds for optical brilliance.
Empowering Diamond Buyers
David's first passion is advising customers on a principled, objective approach to buying diamonds. Through his emphasis on transparency and education, he aims to empower consumers throughout their diamond selection process.
Much like he encourages his customers to do, David continues to further his research into diamond optics as he leads David S. Diamonds on the forefront of the diamond industry today.
Exceptional Moments, Exceptional Service
Exclusive Consultations
Elevate your jewelry experience with a tailored appointment at our Fifth Avenue showroom.
Booking an appointment ensures that you receive the undivided attention of our expert staff, who are passionate about helping you find or create the piece that resonates with your style and story.
SPECIALITY CUT DIAMONDS
Creators of the Solasfera Diamond
Your Expert Guide to Diamonds
Passionate About Diamonds
At the core of our distinction lies our unparalleled expertise in the dynamic realms of diamonds and jewelry. What sets us apart is not just our passion for exquisite craftsmanship, but our commitment to sharing our knowledge with you.
Our consultations are more than just meetings; they are immersive learning experiences designed to empower you with comprehensive insights into the fascinating world of diamonds.
